1

No one person is bigger than the team.

Above all, Altus operates under the guiding principle of altruism. Our coaches lead by example — placing the needs of others above their own. Not because we expect something in return — because we’re wired for it. Our legacy will be one of leaving more than we take — rising by lifting others.

2

One size fits no one.

We seek to understand the individual, their purpose, and their tribe — their uniqueness demands custom solutions. Idiosyncrasies are allowed to flourish as we regard skill over style and commit to developing a tailor-made roadmap for each individual's distinct journey to mastery.

3

Bridge desire, will, and ability into results.

We locate the starting point, understand the desired destination, and map out the course of travel. Providing navigation, inspiration, and stimulating growth — as we perpetuate a cycle of motivation → hustle → results.

4

Cultivate curiosity over compliance.

Our coaches aim to unlock the innate problem solver that lives within each athlete. Rather than be compliant or coach-dependent, Altus athletes remain inquisitive and engaged in finding information that empowers them to self-source their own solutions. Team Altus members are autonomous, solution-oriented learners who are accountable for our own actions and outcomes.

5

Stay tenacious.

We do the hard stuff. Excellence sees no boundaries and we recognize that we are never as high as we can ultimately climb. Fueled by an unwavering self-belief, we look beyond short-term struggles, ignore desires for immediate gratification, and remain zeroed in on long-term priorities. Because we look beyond short term concerns towards long term goals, we relish challenges as a means to an end — persevering through even the most daunting of obstacles.

6

Mind the mundane.

We do the soft stuff. Because you fall to the level of your training, our coaches and athletes never undervalue the need to do what may seem easy. Success is the sum of small efforts, repeated day in and day out.

7

Coach character. Coach above the line.

It’s better to be a great person than a great athlete. We value the privilege we have to influence our athletes and strive to provide transformational coaching — coaching that impacts the lives of our athletes in a ways that transcend sport. We value humility, conscientiousness, grit, compassion, and gratitude as much as high performance.

8

Leave no stone unturned.

Our coaches and athletes leave no stone unturned in the pursuit of our goals and desired outcomes. The multidimensional nature of development requires us to understand and influence every element contributing to an athlete’s ultimate success. “Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives. Choice, not chance, determines your destiny.” — Aristotle

9

Pursue knowledge.

As a tribe, we operate under the philosophy of Kaizen — sharing an insatiable thirst for knowledge and continuously striving for improvement. Our interdisciplinary knowledge base covers as many domains of influence on performances as possible. We pursue knowledge, share our experiences, and push the growth of the collective tribe.

10

Disrupt the status quo.

We value creativity, initiative, and a disruptive spirit that is driven to innovate and drive the industry forward. We are a group of individuals creating ripples on the terrain of athletic performance. With collective effort we turn ripples into mountains, altering the landscape of sport and serving as an agent of change for the better.